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About Us

We supply hairdressers with work tools they can trust

Our goal is simple — to help hairdressers and colourists work more efficiently. Professional products, smart pricing and real value for everyday salon work.

Professional atmosphere

Our Story

How It All Started

It all started with a simple observation: Lithuanian hairdressers pay too much for professional hair dyes. Many suppliers offer 60–100 ml packages at prices that don't always match the reality of daily work. Hairdressers use dyes every day — it's their primary work tool, not a luxury item. We decided there had to be a better way.

We established direct relationships with Italian manufacturers and brought Color SHOCK to the Lithuanian market — a professional hair dye line in 180 ml packages. That's two to three times more than the standard package on the market. The formula with Argan and Jojoba oils and rose extract ensures quality results, while the larger volume means a lower cost per application. Alongside Color SHOCK, we also introduced RosaNera Cosmetic — a professional hair care line that perfectly complements the colouring process.

Today we work with hairdressers, colourists and beauty salons across Lithuania. We don't aspire to be just another "beauty" company with empty promises. Our approach is pragmatic: a good work tool must be reliable, economical and easily accessible. That's exactly what we offer.

Mission

What We Do and Why

Our mission — to supply hairdressers with high-quality, economical work tools. Not "beauty" industry cliches, but practical value for everyday work.

Quality Without Overpaying

Professional formula from Italy — quality ingredients at a smart price. Larger packaging means lower cost per application.

Practice-Oriented

Every decision we make is based on one question: does this make the hairdresser's daily work easier?

For Professionals — Not Everyone

We work exclusively with professionals. We understand their needs, so we can offer exactly what's required.

Brands

Products Trusted by Professionals

Two brands — everything needed for professional salon work

Color SHOCK

Professional Hair Dyes

  • 50+ professional shades
  • 180 ml economical packaging
  • Argan & Jojoba oils
  • Rose extract
  • Italian quality
  • Mixing ratio 1+2
View Dyes →

RosaNera Cosmetic

Professional Hair Care

  • Professional shampoos
  • Hair masks & care
  • Complementary products
  • Suitable after colouring
  • Salon-grade quality
  • Complements Color SHOCK line
View Products →
Numbers

Facts That Speak for Us

50+
colours in the palette
180 ml
our standard
100+
satisfied clients
Italija
country of manufacture
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Ready to Try?

Professional dyes with 180 ml volume — more value for every colouring session in Your salon.